How Retailers are Leveraging Technology to Innovate.
The retail industry is in the midst of a technological revolution. With new tools and technologies emerging every day, retailers are striving to stay ahead of the competition by leveraging technology to streamline processes and create unique customer experiences. In this article, we’ll explore how technology is changing the retail industry—and what it could mean for your business.
The impact of automation and artificial intelligence
Automation and artificial intelligence (AI) are transforming the way retailers do business. AI-powered chatbots can provide quick answers to customers’ questions or direct them to an appropriate department or specialist in no time—eliminating long wait times and providing greater convenience for shoppers. Automated systems can also make order fulfilment more efficient, helping retailers reduce costs while still delivering timely service.
Retailers are also leveraging interactive storefronts to engage with customers in real time. By using touchscreens, virtual assistants, and other cutting-edge technology, shoppers can interact with products on a deeper level than ever before allowing them to get a more immersive experience without ever having to step foot inside a store. This type of innovation gives customers greater control over their shopping experience while boosting sales for retailers at the same time.
The rise of mobile shopping
Mobile shopping is another major trend that’s changing the retail landscape. According to research from Deloitte Insights, mobile commerce accounted for nearly 40 percent of all online sales in 2018—a huge jump from just 10 percent five years prior. This massive shift highlights just how important mobile technology has become for retailers—and how quickly it’s changing the way consumers shop, with mobile friendly eCommerce platforms becoming vital in ensuring a positive customer experience.
Technology is rapidly reshaping the retail industry — but that doesn’t mean it’s too late to leverage these new tools and trends for your business. By embracing automation, AI, interactive storefronts, and mobile shopping, you can create a unique experience that will keep your customers coming back again and again. Talk to us today about how we can help you build your tech team.
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